Ross Mclennan's photoMarketing & Communications Director

Ross Mclennan
Status: Director
Club: FVO
Email:

Job Description

Appointed by: SOA Membership

Period of tenure: Annual

Reporting: Regular standard report to SOA Board

Aims

  1. Manage the marketing of the SOA and its activities within and outwith the SOA
  2. Manage communication of the SOA activities within and outwith the SOA

Duties and Responsibilities

  • Develop and manage a marketing plan for SOA
  • Develop and oversee all member communications including SCORE and website
  • Develop and maintain a range of media contacts and secure placement of orienteering content in appropriate public media
  • Responsibility for the Member Handbook
  • SOA brand management and placement
  • Identify opportunities for sponsorship
  • Promotion of the National Centre
  • Marketing of SOA for major international events
  • Recruiting coordinators and support volunteers to assist in the role

Pro-forma for reporting (“Nothing to report” is permitted!)

Headings should include:

  1. Achievements to date
  2. Future plans
  3. Opportunities and Risks

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